Stories Behind the Shirts
We Are Not Rude. We're Honest.

In Philadelphia, you'll know exactly where you stand within about ninety seconds. If somebody has a problem with you, you'll hear about it. If somebody likes you, you'll hear about that too — usually louder.
Other places call that rude. We call it not wasting anybody's time. There's no polite version of a lie here, no smiling to your face and gutting you in the parking lot.
Ask a Philadelphian for directions and you'll get directions, a review of the place you're headed, and a better recommendation you didn't ask for. That's not attitude. That's service.
Honest is harder than nice. This city picked the harder one on purpose.
